JEFFERSON CITY - In a sobering reminder of the tragic consequences of reckless driving, a new TV and radio campaign features a Missouri Department of Transportation worker at the scene of a fatal crash asking motorists to drive safely in highway work zones. Just a week later he was killed on the job in another roadside crash.
On Aug. 9, MoDOT worker Ken Hoierman was working at the scene of a crash that killed a highway worker when he paused to remind TV viewers to slow down in work zones. Just six days later, Hoierman was responding to another highway incident when he was killed by a motorist who drove through orange cones into the work zone.
"These men and women have families. They're not just another piece of equipment," said Kelly Hoierman, the widow of the killed MoDOT worker.
TV and radio spots will run statewide this month in advance of the busy holiday travel season, and will appear again in the spring as road construction season begins. To view the TV spot, visit http://www.modot.org/.
Hoierman was the third MoDOT worker killed in a highway work zone this year. Since 2000, seven MoDOT workers have died and 214 were injured in work zone crashes. Between 2000 and 2005, 119 motorists were killed and 6,267 injured in work zone crashes.
"Ken's death was tragic and senseless," said MoDOT Director Pete Rahn. "We must do all we can to stop these work zone tragedies. This powerful media message will help drive the point home - slow down in highway work zones.
To further protect highway workers, a new law that was effective Aug. 28 imposes a fine of up to $10,000 for killing or injuring a highway worker, as well as loss of a license for a year.
A broadcast quality radio PSA, as well as a viewable TV PSA and other information, is available at www.modot.org/newsroom. TV and radio spots are also being mailed to all broadcast stations.