As the Missouri Department of Transportation prepares for the upcoming winter weather, the agency also alerts motorists to a soon-to-be-familiar refrain: in Ice and Snow, Take It Slow. Missouri has joined with several other snowbelt states in a group called Clear Roads to send consistent messages during the winter season with the best advice for driving in winter weather – Ice and Snow, Take it Slow. Clear Roads is a pooled-fund winter highway maintenance research project. Messages from the campaign developed by the group will begin this winter with posters and radio public service announcements, as well as travel tips and road condition information being provided to media outlets during winter weather events.

Promotional Materials

Winter Radio Spots

First Storm (30 seconds)
First Storm (15 seconds)
Real Challenge (15 seconds)
Take It Slow (15 seconds)
Snow Plow (30 seconds)

Print Ads

Ice and Snow Meter Ad
Ice and Snow #1
Ice and Snow #2
Ice and Snow #3
Ice and Snow #4
Ice and Snow #5

Posters

Learn more about MoDOT's snowplowing operation and get tips on keeping your driveway clear and winter driving by following the links below.

Traveler Information Map
Go here to see a map of road conditions for major Missouri routes

Who's First? MoDOT's Plowing Priorities
How does MoDOT decide whose road gets plowed first?

How to Keep Your Driveway Clear
There is a right way to shovel your driveway

Winter Driving Tips
Get driving tips and a list of emergency equipment